Born and raised in Lisbon, João spent most of his childhood with his grandparents. His grandfather, the first designer he ever met, nurtured his love for arts and design early on, spending long afternoons together in his workshop, designing and building furniture pieces, visiting countless carpentries, metalworks and all kinds of manufacturing facilities, all related to furniture making. From there on, the path was clear - studied Arts and graduated in Product Design at Faculdade de Arquitectura de Lisboa in 2010.
His career includes creative and directing roles in some of the most notorious furniture design brands in Portugal, now consulting and designing on his own accord.